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Overview of SES London 2008
Search Engine Strategies

Overview of SES San Jose 2007
Search Engine Strategies

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PR train wrecks, how 2 avoid

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Kevin Ryan (SEW), Brad Berens (iMedia Communications) and Rebecca Lieb (ClickZ)

Commandments of good online PR:

-Know thy publisher.
-Co-ordinate thy teams.
-Communicate internally.
-Don't batch and blast your press releases, if you want big publishers to pick up your stories.
-Give publishers exclusives.
-Don't copy publishers stories and re-issue them as press releases.
-Give publishers long embargoes, so they can research and report the story themselves.