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It's a weird world, yet despite that, it seems more difficult each day to blog things that really catch my eye.

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Southampton Boat Show: Mayfair based Men's accessories brand Pilote has awarded its PR and advertising business to high-octane and technology specialists 996. The prestigious label, which specialises in one off pieces celebrating the lines, looks and lifestyles of luxury 'boy's toys', selected 996 from several agencies who submitted bids earlier this year.

"996 live the life," says Pilote Managing Director Christina Ioannidis, "their experience with F1, yachting and aviation fits perfectly with our wheels, water and wings client base."

996 Creative Director, Denis Baddeley believes that "people who are willing
to spend several million euros on a yacht or a car should get more than a
bottle of champagne on delivery." He added, "Smart brokers providing an end to end personalised experience for their clients see that a bespoke watch, wallet or pair of cufflinks that are made to reflect a client's passion and personality, can as valued by a client as a well managed project."

996 is based in Silverstone, UK. The company specialises in design, advertising and PR for sports and technology companies. Contact: David, +44 7900 975 413 ,
Pilote is part of the Aqua Studio group. Private commissions for bespoke watches, jewellery, bags can be delivered using precious metals, stones, carbon fibre and more. The company also produces bespoke interior pieces for yachts and jets. , +44 207 493 9205


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