The slogan reads: "Give birth to a patriot on Russia day"
http://www.brisbanetimes.com.au/articles/2007/09/12/1189276765251.html"ULYANOVSK - Make a baby. Win a car. Don't be surprised if the streets are empty and curtains drawn in this central Russian region today as residents take up an offer by the regional governor to help stem Russia's demographic crisis".
HA HA HA